Social Media Content Creator

Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with kindness and humility, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. There’s much to learn and many to learn from, with more than 16,000 employees around the world to explore ideas and ambitions with. Dive into varied, flexible, and stimulating environments. Meet empowered professionals to partner with, befriend, and stretch your skills alongside. Every day, your energy, your creativity, and your determination will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.  

Job description

Givaudan Taste&wellbeing communication team is looking for a content creator who understands B2B business writing and brand-centered storytelling. This role will craft various content types — including website copy, social posts, video script and demo/solution descriptions — that address our target audiences and promote our brand. This role is required to understand industry topics and trends, optimize content for organic search, revise and edit pieces, and collaborate with internal stakeholders and Comms other team members to ensure brand consistency. Ideal candidates will be creative, strategic, detail-oriented, and able to meet deadlines.

Responsibilities

• Social media content creation: Create engaging and high quality post content and video content for social platforms (currently mainly focus on WeChat and WeChat video channel, other social media platform experiences like Red, Bilibili, Douyin are welcomed)

• Campaign content creation: Create compelling campaign content to drive engagement and trigger followers interests which helps to accelerate in nurturing leads.

• Maintain digital platforms such as Wechat content center and minisite to ensure the stickiness and continuous engagement with followers, acquiring new followers as well as generating new leads.

• Trend awareness: Stay updated on social media trends of how to engage  and communicate with followers effectively

• Brand voice: Maintain consistent tone of voice across all content that matches Givaudan branding,style and messaging.

• Others: support event and daily sales leads input from social medias

• By ad hoc tasks per business requirement

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• 1-3 years of experience in content creation or social media management particularly on WeChat,  B2B2C industry preferred.

• Strong oral and writing skills in English and Chinese, with the ability to craft engaging copy.

• Creative, detail-oriented, and able to meet deadlines in a fast-paced environment.

• End-to-end content creation: Handle the entire content creation process from planning, getting brief, scripting, and reviewing to editing and publication.

• Self-motivation and collaboration: Ability to work independently while being receptive to feedback and collaborating closely with the marketing team.

• Excellent organizational skills and the ability to manage multiple projects simultaneously.

Work Scope

Content Creation (70%)

• WeChat Weekly Article: Develop engaging and informative weekly articles that resonate with our audience and align with Givaudan's brand voice.
• WeChat Video Channel Content: Create compelling video content for our WeChat channel, including product highlights, behind-the-scenes footage, and customer testimonials.
• Campaign Article: Collaborate with marketing teams to write and publish articles that support ongoing campaigns and initiatives.
• Givaudan Event-Relevant Article:Produce articles that highlight Givaudan's participation in events, showcasing our innovations and expertise.

 Digital Platform Management (20%)

• WeChat Backend Operation and Management: Mange the backend operations of our WeChat account, ensuring smooth functionality and user engagement.
• WeChat Content Center Maintenance:  Regularly update and maintain the content center to ensure all materials are current and accessible.
• WeChat Minisite Maintenance:  Manage and update the WeChat minisite to reflect new offerings and promotions.
• Content Calendars Maintenance: Develop and maintain content calendars to ensure timely and strategic content delivery.

Others by Business Request (10%)

• Sales Leads Daily Update to Pegasus: Provide daily updates on sales leads to the Pegasus system to support sales initiatives.
• Events Support:Assist in the execution of events, ensuring effective communication and promotion through WeChat.

Qualifications:

- Bachelor’s degree in Marketing, Communications, or a related field.

- Proven experience in social media content creation, particularly on WeChat.

- Strong writing and editing skills in both English and Mandarin.

- Creative mindset with a keen eye for detail and aesthetics.

- Excellent organizational skills and the ability to manage multiple projects simultaneously.

- Strong interpersonal skills and the ability to collaborate with cross-functional teams.

At Givaudan, you contribute to delightful taste and scent experiences that touch people’s lives.
You work within an inspiring teamwork culture – where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions.
Every essence of you enriches our world.
Diversity drives innovation and creates closer connections with our employees, customers and partners.
Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.