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Naturex is an international leader in plant extraction and the development of natural ingredients and solutions for the food, health and beauty sectors. Naturex operates its business through three business units, food and beverage, health and nutrition and personal care. The company operates 16 production locations around the world and employs around 1,700 people. Naturex became part of Givaudan in 2018. 

Givaudan is a global leading company in taste and wellbeing, and fragrance and beauty. With its heritage stretching back over 250 years, the Company has a long history of innovating scents and tastes. The company is committed to driving purpose-led, long-term growth while leading the way to improve happiness and health for people and nature. In the fiscal year 2020, the Company employed over 15,800 people worldwide and achieved sales of CHF 6.3 billion and a free cash flow of 12.8% of sales. Let’s imagine together on www.givaudan.com

Marketing Specialist

This exciting role will report to the Sr. Marketing Manager in North America and provide support to the Ingredients Marketing Team in executing and monitoring marketing initiatives to stimulate new business opportunities and support overall business growth objectives. On this position you will create and manage marketing materials and sales collateral, prepare customer presentations, and perform market analysis to develop category trends insights and understanding. The role will work closely with the regional Product Managers, Category Managers and Applications teams to understand the value propositions of Givaudan’s ingredients and curate appropriate content for the commercial team to leverage. Additionally, you will assist and eventually lead in the coordination and management of Naturex part of Givaudan’s participation in key industry and customer events.

 

Core Responsibilities

  • Market Research & Trend Analysis

Align and collaborate with team of Analysts to pull market data, statistics and consumer trends at local level, to develop category insights and provide information as part of presentations to customers.

  • Presentations & Promotions

Development of presentations & paper concepts related to new trends, consumer understanding, food and beverages market tied to key ingredients to help our customers create innovative products

  • Marketing Tools

Development of relevant marketing tools (brochures, demo kits, formula sheets etc.) for commercial team to leverage during customer calls, industry events and other external touchpoints.
Commercial support & customer visits
Planning, preparation and coordination of content and product related activities for customer visits

  • Promotions and project management support

Support with the execution of marketing campaigns, including the preparation and coordination of demos and kits for customers 
Assist in the management of projects to ensure timely responses based on requested needs and liaise with appropriate internal stakeholders to provide correct support.

  • Special events

Coordinate the organization of special events, included but not limited to tradeshows and other industry events
Lead and coordinate innovation days for customers to help in the ideation and development of new projects

  • Communication

Internal: Share information of relevant presentations, new wins, tools and best practices among the region to support customer expansion initiatives.
External: Support the implementation of marketing communications efforts linked to active promotions 

 

Academic Background

  • Bachelor’s in communication, public relations, marketing or other business degrees.

 

Professional Experience

  • 2-3 years of relevant experience preferably in the food & beverage industry or other B2B environment (Marketing or Commercial)

 



At Givaudan, you contribute to delightful taste and scent experiences that touch people’s lives.
You work within an inspiring teamwork culture – where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions.
Join us and Impact Your World

Diversity drives innovation and creates closer connections with our employees, customers and partners.
Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.

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